The key to getting results is this: have a clear, simple, broad-spanning GOAL. A stretch, but not too much. Line-of-sight, so everyone can see how it works. The business journalist Jim Collins dubbed it a BHAG, or Big Hairy Audacious Goal.
History’s great leaders have understood the power of goals intuitively. But our current understanding, backed up by academic research, was launched in 1968 with a paper by Professor Edwin Locke of the University of Maryland. Locke’s simple take-away: groups perform better, actually much better, when they have a goal.
And…there’s more. Not just any goal…you’ve got to think carefully about what you’re shooting for. And you need a well-oiled machine, a process, to get you there. And finally, you need an accountability checker, a steady, ongoing vehicle to keep you on track.We wrap this all together in our proprietary Get Results process.