New Product Development
Your long-term survival depends on having a reliable stream of new products and services. There are two ways to do that:
- Depend on your genius-type person in the back office, or even the CEO, to continue to come up with great ideas, then hustle them into production when they pop up.
- Set up a reliable, appropriately-funded process, staff it with creative folks as well as practical types, and then get out of their way.
Many companies deliberately use the first approach, and it works fine until it doesn’t. Its biggest problem is the misfires, the stuff you forgot to check.
I can show you how to implement a robust product development process. I spent twenty years in a Silicon Valley R&D lab doing exactly this, and I’ve helped many smaller clients achieve great results with it.