You have a list of current issues and challenges. One of those issues is crying out for solution.
Personal story: For several decades I worked for a big international electronics company that built precision instruments. Super accurate, best you could buy. But…they broke much too frequently! One day our CEO announced a big goal for the company: a 10-times improvement in our failure rate in three years. Wow! That blew the minds of all our engineers, including me.
We rolled up our sleeves and…we did it! But the key here was the side benefits: the entire company came alive around that goal (we called it “10x”). Quality became solidly established as a fundamental value. Pride in our work, and our company, flourished. Our customers loved it. It became easy to hire the best and brightest. Decades later, that spirit persists.
The 10x Goal was nothing short of genius.