When to Ask
Mostly, you don’t need help. You’ve been running your business for awhile, and you’ve learned a lot. But…there are two situations where it might be wise to bring in help from outside the company:
Helpful Help, and Not So Helpful…
Some professionals will directly and simply answer your questions. And sometimes that’s exactly what you need. “My computer’s broken! Don’t tell me about megabytes, just fix it!”
But experience has shown that there’s a deeper approach that might better serve your deeper needs.
The best helpers are catalysts, not encyclopedias. They recognize that you know your business better than anyone, so they work to draw out your deepest and most powerful insights, to stimulate your creativity, and to facilitate your team to find and implement your own solutions…solutions the team is truly enthusiastic about.
The secret sauce is the fact that the person is an outsider who’s also skilled at involving your team. The payback from that kind of help is huge and long-lasting.